Digital Marketing

Digital Marketing

Authoritative online presence. Get more eyes on you.

We love creating businesses that have a solid foundation among their audience. 

Successful social media depends on strategic creative content that attracts customers and encourages them to click through the ads. Paradox Media takes a full-service approach to social media marketing, offering advertising, web design and development, and graphic design for our clients.

We offer anything from social media marketing to ad management and video creation. Our goal is to advertise your product the way you want. Our innovative team has the tools and knowledge to provide unique, compelling content that engages your audience. 

The Internet is a big, fun and safe place for getting your message out to the world. We’re here to ensure that the experience is as smooth as possible.  

Learn more about digital marketing specializations and how they can help your business reach its goals.

SEM = Search Engine Marketing

Search engine marketing, or SEM, is a method used by millions of brands and businesses to reach potential customers using search engines such as Google or Bing to find products and services.  

Okay, let’s get the basics covered: PPC (or, as we call it, ‘pay per click’) and SEO (search engine optimisation). Which one suits your business? Let’s talk about it. 

PPC = Pay Per Click

This is a very effective advertising tool that will show your site on top of the search results list. It’s an effective service that can boost your business on the internet. 

SEO = Search Engine Optimization

It affects the visibility of a website or a web page in a search engine‘s “natural” (unpaid) search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. 

The most common search engine platform for SEM marketing is Google Ads. 

Let’s simplify SEM for you. What are the technical terms involved with SEM (search engine marketing)? 

Ad Campaign

Also known as a search engine advertising campaign. It involves all the ads you will place on a search engine that has the same branding and CTA (call-to-action message).

Advertising Network

This is a series of websites where your advertising will appear. This is called a Display Ad network on Google AdWords. We work with Google’s Adwords to deliver your ads to a wide variety of websites, so that you can reach your ideal audience. We’ll ensure they see your message no matter where they are or how much they’re looking.

Display Ads

Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often text-based, image or video advertisements that encourage the user to click-through to a landing page and take action.

CTR = Click-Through Rate

This is the number of clicks your ads get from web users. The higher, the better!   

Impression Rates

How many times your ads appear on a search engine when a related term is typed in. 

Performance Score

End data on how your ad campaign is performing. This is based on CTR, landing page traffic, keyword quality, etc.

Pre-Roll Video

Video ads played before video content is played. This can be used across social platforms such as Facebook and Instagram and is best used on YouTube. 

SEO Keywords

These are search terms related to your products or services with a high search rate. You can incorporate your content to increase visibility in a search result and boost rankings. 

SEM Strategy

Paid ad campaign to increase your brand’s visibility on search engine results and increase traffic to your business websites. 

Digital Audio | In-stream Audio

While podcasting has been around since the early 2000s, it has never really been used for ads. This is extremely cost-effective as it allows ad inventory to be served at scale. This makes targeting easy and effective but also extremely efficient, especially when done at the geo-locations level. Digital Audio | In-stream Audio offers streaming solutions and ad serving that can be tailored to any campaign. We find this an untapped opportunity that has great ROI potential.

BVOD = Broadcast Video On Demand

This medium is on the rise and has experienced exponential growth during the lockdown. Also known as Broadcaster Video-On-Demand, it includes content crafted for digital platforms made available on-demand from the traditional TV broadcast stations, including SBS, Nine, 10Play, 7Plus and Foxtel Now.  

The advertising landscape is changing, and you will need a team that can help you navigate the complexities of the new digital space. We want to help you get heard in the digital space, so please contact us below.

The Reason For Choosing Us

You Don't Need To Be Spending A Fortune To Get Results!

Let us show you how to maximise your current budget through a fully trackable digital strategy. Everything is completely transparent, giving you real-time data on how you are spending your money and the ROI.

I am unsure where to start; I have only done traditional media. Can you help?

We understand that it can be a bit overwhelming in the digital space. Some people say it's the best others talk with big words and industry lingo. At Paradox Media, we are completely transparent and make sure you understand and are comfortable with the process. Plus, we get kickass results!

I already run Google ads and SEO, but I am unsure if it is working or doing the right thing. Can you help?

We get this all the time, and we are more than happy to have a look for you. Unfortunately, there are a lot of companies that use the wrong digital strategies that burn clients and put people off digital marketing. We ensure you get results, understand the journey and continue partnering with Paradox Media.