digital marketing and advertising

Coffs Harbour Racing Club

Digital Transformation

Coffs Harbour Racing Club

CHRC needed to eliminate the paper, pencil and phone call errors and reduce staff, time and money by creating a digital strategy.

It started with a complete rebrand; we created a new logo, cards, email signatures, and event packages. Then we created a new website that could be easily updated internally—getting all the info on the website to reduce pointless phone calls by 85%, freeing up time and money.


This was always done by hand, over the phone or in the office. We created a membership strategy driven through the website, meaning you could only purchase online. Partnered this with a kickass social, EDM and digital strategy and sold 350 memberships in 3 weeks. WE SOLD OUT!

Event Ticketing

Once again, this was always a labour intensive process with additional staff taking money in the office/over the phone. We partnered with a ticketing company and streamlined the process through the website. We then conditioned the market to online sales only. Due to covid, we also needed to create a “contactless” ticketing option to track how many people are coming, when they are coming, and who they are.

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