Media Buying and Promotions
Brand New Gym "Anytime Fitness Toormina"
Anytime Fitness came to us with an idea to open a new gym in an area that already had two established gyms. They had a strong digital strategy but needed a media campaign to complement it. We needed more than spots and dots, and that’s when we came up with a multimedia strategy that included radio, TV and a local magazine. With a series of incredible creatives, a kick-ass radio campaign, and a better visual TV strategy.
Anytime Toormina was the quickest growing club in Anytime’s history and continues with consistent growth keeping them in the top 10% of all Anytime fitness gyms in Australia.
Something old, Something new
When Anytime comes to us with their next project, we jump into action. Their existing club not only was getting upgraded, but it was also relocating. Once again, they had an excellent digital strategy in place but needed the media to compliment it. The difference with this new gym is it was one of the first every “Anytime Fitness Platinum’ gyms.
To make life difficult, we tried to do this in the middle of COVID when gyms were closed. Never the less we created a Ben’s Platinum Club radio promotion on HIT FM, paired that with giveaways, radio promotional cars, TV and an onsite Live Broadcast, and once again, we smashed the numbers and are seeing continual month on month membership growth