Digital Marketing
Authoritative online presence. Get more eyes on you.
We love creating businesses that have a solid foundation among their audience.
Successful social media depends on strategic creative content that attracts customers and encourages them to click through the ads. Paradox Media takes a full-service approach to social media marketing, offering advertising, web design and development, and graphic design for our clients.
We offer anything from social media marketing to ad management and video creation. Our goal is to advertise your product the way you want. Our innovative team has the tools and knowledge to provide unique, compelling content that engages your audience.
The Internet is a big, fun and safe place for getting your message out to the world. We’re here to ensure that the experience is as smooth as possible.
Learn more about digital marketing specializations and how they can help your business reach its goals.
SEM = Search Engine Marketing
Search engine marketing, or SEM, is a method used by millions of brands and businesses to reach potential customers using search engines such as Google or Bing to find products and services.
Okay, let’s get the basics covered: PPC (or, as we call it, ‘pay per click’) and SEO (search engine optimisation). Which one suits your business? Let’s talk about it.
PPC = Pay Per Click
This is a very effective advertising tool that will show your site on top of the search results list. It’s an effective service that can boost your business on the internet.
SEO = Search Engine Optimization
It affects the visibility of a website or a web page in a search engine‘s “natural” (unpaid) search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
The most common search engine platform for SEM marketing is Google Ads.
Let’s simplify SEM for you. What are the technical terms involved with SEM (search engine marketing)?
Ad Campaign
Also known as a search engine advertising campaign. It involves all the ads you will place on a search engine that has the same branding and CTA (call-to-action message).
Advertising Network
This is a series of websites where your advertising will appear. This is called a Display Ad network on Google AdWords. We work with Google’s Adwords to deliver your ads to a wide variety of websites, so that you can reach your ideal audience. We’ll ensure they see your message no matter where they are or how much they’re looking.
Display Ads
Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often text-based, image or video advertisements that encourage the user to click-through to a landing page and take action.
CTR = Click-Through Rate
This is the number of clicks your ads get from web users. The higher, the better!
Impression Rates
How many times your ads appear on a search engine when a related term is typed in.
Performance Score
End data on how your ad campaign is performing. This is based on CTR, landing page traffic, keyword quality, etc.
Pre-Roll Video
Video ads played before video content is played. This can be used across social platforms such as Facebook and Instagram and is best used on YouTube.
SEO Keywords
These are search terms related to your products or services with a high search rate. You can incorporate your content to increase visibility in a search result and boost rankings.
SEM Strategy
Paid ad campaign to increase your brand’s visibility on search engine results and increase traffic to your business websites.
Digital Audio | In-stream Audio
While podcasting has been around since the early 2000s, it has never really been used for ads. This is extremely cost-effective as it allows ad inventory to be served at scale. This makes targeting easy and effective but also extremely efficient, especially when done at the geo-locations level. Digital Audio | In-stream Audio offers streaming solutions and ad serving that can be tailored to any campaign. We find this an untapped opportunity that has great ROI potential.
BVOD = Broadcast Video On Demand
This medium is on the rise and has experienced exponential growth during the lockdown. Also known as Broadcaster Video-On-Demand, it includes content crafted for digital platforms made available on-demand from the traditional TV broadcast stations, including SBS, Nine, 10Play, 7Plus and Foxtel Now.
The advertising landscape is changing, and you will need a team that can help you navigate the complexities of the new digital space. We want to help you get heard in the digital space, so please contact us below.
You Don't Need To Be Spending A Fortune To Get Results!
Let us show you how to maximise your current budget through a fully trackable digital strategy. Everything is completely transparent, giving you real-time data on how you are spending your money and the ROI.
