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Are You Ready for A Full-Service Marketing Agency?

The idea of hiring marketing help should be about aligning with an outside team that can become part of your core team. The best fit for the relationship will be the agency that can work well with the company’s timeline, ambitions, and goals. There are many options out there, and many approaches on how to achieve those same results. It is a matter of finding the marketing mix that compliments you as a client and making it work for years to come. 

Overall, working with a full-service marketing agency means that you have access to expert resources that are beyond what your in-house team can handle. It is an invaluable resource for most businesses and one that should be taken advantage of. 

Fortunately, a full-service marketing firm can assist you in growing your business by directing you to the appropriate tools, options, and partners. 

Using a digital marketing partner frees up time for you to focus on your business. Allow them to oversee the marketing, promotions, and advertising parts of your company’s strategic development and implementation. A full-service marketing firm can provide you with a team of experts to help you achieve your goals. 

When you hire a full-service marketing agency, you get the benefit of their expertise, experience, and resources in all aspects of marketing. This can include everything from content creation and copywriting to graphic design and web development. 

Sometimes it helps to get a fresh perspective on your marketing strategy. Whether you need help with advertising, content production, or digital marketing, hiring a full-service agency can save you time and money. Instead of having to coordinate multiple freelancers or multiple agencies, you have one point of contact that handles everything. 

8 reasons why you should hire a Full-Service Marketing Agency:

  1. Planning and Strategy — A full-service marketing firm handles everything, from proven marketing strategy through planning, creativity, and execution. They work with your team to develop a consistent, well-coordinated strategy for your brand’s and company’s growth. 
  2. Media Buying Through integrated marketing, the firm will assist brands in telling their stories more effectively. They will assist your company in connecting and engaging with customers by combining conventional and digital media, identifying new audiences, and delivering the perfect message in real-time. It will entwine material across numerous channels in order to generate a diverse set of ideas for brands to develop. The agency will assist you in finding better online and offline strategies to reach out to your customers.  
  3. Website Assessment The agency will do a comprehensive website audit as well as a review of your current marketing programs. The company website is the center point of your organization, and auditing is the first step in web development. It emphasizes what’s working and aids in the prioritization of any improvements. 
  4. Expertise Having access to professionals is one of the most cost-effective advantages to hire a full-service marketing firm. You gain access to the proper talent without incurring the costs of hiring and training new employees on your own team. Recruiting and training a new team member might cost upwards of $50,000+. A full-service agency will assemble the best team for each of your projects. 
  5. Improved Return on Investment (ROI) Not all marketing channels are created equal. For some firms, PPC works effectively, while for others, email and traditional advertising may generate more money. After the agency has completed an audit, they will be able to advise you on the best methods to spend your advertising dollars in order to maximize your Return on Ad Spend (ROAS). Even the most seasoned agencies may take some time to find the proper blend based on the product, trends, and other factors. 
  6. SEO and SEM Organic search accounts for around 35% of worldwide eCommerce traffic on any website. Your pages will rank for the relevant search phrases if you use proper eCommerce SEO. The top search result generates twice as many clicks as the fourth result. That is a significant amount of potential traffic for you and your company. In-house search optimization professionals at a full-service marketing agency will ensure you achieve the rankings and clicks you want. 
  7. Professional Design and Creatives If a website’s design isn’t appealing, 38% of visitors will abandon it. A full-service agency will use its in-house creative team to assist you in creating a stunning brand and logo, which you can then share with the rest of the world via your website and social media platforms. Look for a digital marketing partner who can help you improve and implement your social media strategy across many channels. 
  8. Social Media Marketing — a full-service marketing agency will help your brand to craft a personalized social media strategy. They will create an effective social media campaign—tailored to your brand—to drive sales, increase engagement, and more, it will also set up a Business Manager for you. Write engaging and helpful content, design a campaign, post regularly, and engage your community. 

Ultimately, full-service marketing agencies are the best way to get everything you need with the expertise and resources that allow you to focus on what you do best. In addition, they are not a one size fits all solution like some marketing firms tend to be. A full-service agency is an ideal fit for small to medium businesses because they can handle all aspects of a project without stepping on toes and duplicating efforts. 

What these benefits all have in common is that they allow the client or business to remain focused on what they do best, which is the reason why they do what they do and why their customers choose them. The key thing is to know who you are as a company, what your core values are, and who your target audience is. Most companies can figure out if utilizing a full-service agency or specialist agency is the best fit for them. 

If you are unsure about how to proceed with your marketing, or if you tried in the past and things did not go as you had hoped, consider a full-service agency, as it is likely that you will be glad you did, and your marketing will reach greater heights because of it. Rather than waste your time and money, talk with the experts that can help you target the right audiences, drive more qualified traffic to your website, and set up campaigns that increase conversions. 

For the reasons mentioned above, full-service agencies like us are the best option when it comes to growth marketing. We can take a marketing holistic approach, focusing on the long-term continuity of your business, as well as improving each component of your marketing strategy that we work with. 

About Paradox Media

A full creative agency that specializes in creating new concepts and strategies through creative idea’s to drive revenue for our clients.

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